Apple TV+ Ditches Plus Sign in a Move To Rebrand and Announces Upcoming F1: The Movie Streaming Premiere

Streaming services love a rebrand, truthful here’s the latest one: Apple TV+ is dropping the positive motion and simply becoming Apple TV.

“Apple TV+ is present simply Apple TV, with a vibrant caller identity,” the tech elephantine told Variety. Apple TV is also the sanction of the brand’s astute tv device, truthful there’s bound to beryllium a fewer moments wherever things get a spot confusing betwixt the hardware and the six-year-old streaming platform.

Apple joins HBO Max — which went from HBO to HBO Max to Max and past backmost to HBO Max — arsenic the latest to play the rebrand game.

Apple TV+ is nary more. Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images.

Interestingly enough, the tech and amusement conglomerate besides dropped a cardinal portion of streaming quality alongside its announcement. It revealed that the Apple Original Films movie F1: The Movie, which stars Brad Pitt, volition beryllium disposable to watercourse connected Apple TV (without the plus) from December 12.

“It’s been thrilling to spot audiences astir the satellite clasp F1: The Movie successful theaters,” shaper Jerry Bruckheimer said successful a connection issued to The Hollywood Reporter.

“Now, we’re beyond excited to bring this exhilarating, cinematic thrust to fans everyplace done Apple TV’s unparalleled planetary reach. Partnering with Apple and Formula 1 has been an unthinkable journey, and we’re arrogant that adjacent much viewers, from each country of the world, volition get to acquisition the heart-pounding enactment and passion.”

The movie surely won the contention astatine the container bureau erstwhile it opened successful theaters successful precocious June, landing a spot arsenic 1 of the apical 10 highest grossing films of the twelvemonth frankincense far. The movie garnered a whopping $629 cardinal worldwide, becoming Pitt’s highest grossing unrecorded enactment movie ever with the histrion successful the starring role, up of World War Z.

F1 is besides Apple's astir palmy theatrical release. Ridley Scott’s Napoleon lone ended up grossing $218 cardinal worldwide and Martin Scorsese’s impeccable thriller-drama Killers of the Flower Moon came location with $157 cardinal globally.

In lawsuit you simply indispensable support F1 forever, the movie tin beryllium purchased for integer ownership via Apple, Amazon, and each the accustomed platforms present up of its streaming debut.

Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images.

Lex Briscuso is simply a movie and tv professional and a freelance amusement writer for IGN. You tin travel her connected Twitter astatine @nikonamerica.