Avengers: Doomsday Advert Cost Marvel $160,000 in Fines After Safety Fears

Marvel incurred fines totaling $160,000 to show a lavish Avengers: Doomsday advert during San Diego Comic-Con, pursuing absorption by metropolis officials.

The advert wholly covered San Diego's Gaslamp Quarter arch, a determination that the metropolis had officially denied owed to "concerns astir information and fears it could disrupt the travel of radical during the year's biggest event," according to the San Diego Union-Tribune (thanks, Gizmodo).

Instead of removing the advert, however, Marvel and its selling institution Elevue Outdoor continued operation anyhow — and racked up regular escalating fines arsenic a result.

"The contractor knowingly created a information hazard and refused to code it, and was cited and fined accordingly," San Diego spokesperson Richard Berg said.

Avengers: Doomsday signage astatine Gaslamp Quarter extracurricular Comic Con. #SDCC #SDCC2026 pic.twitter.com/91pSMONKzD

While the metropolis often issues these kinds of fines, the $160,000 that Marvel indispensable present wage is bonzer and a effect of it leaving the advert up for six days — by which constituent it was paying $50,000 a time successful damages. Last year, San Diego is reported to person handed retired advertizing fines of little than $25,000 for the full of Comic-Con.

But portion $160,000 is surely nary tiny magnitude of money, it pales successful examination to the magnitude that Avengers: Doomsday volition apt rake successful astatine the container bureau this December. Disney and Marvel volition beryllium feeling other assured successful the blockbuster's occurrence close present arsenic Spider-Man: Brand New Day sails towards a seemingly-inevitable $2 cardinal gross.

SDCC itself was comparatively airy connected Avengers: Doomsday news, though fans got confirmation that some Hayley Atwell and Ryan Reynolds volition beryllium returning successful their roles arsenic Peggy Carter and Deadpool. Other Marvel movie quality included the uncover of a Ghost Rider movie starring Ryan Reynolds, and the announcement that British histrion David Jonsson volition prima arsenic T'Challa's lad successful Black Panther 3.

We besides got a amended consciousness of however Marvel's post-Avengers: Secret Wars merchandise slate presently looks, with Ghost Rider and Black Panther 3 some owed successful 2028. Disney besides has a 3rd Marvel movie besides slotted successful for aboriginal successful that year, which is widely-expected to beryllium its upcoming X-Men reboot. Indeed, casting details are hotly-anticipated to beryllium revealed this play astatine D23.

Before each that, Avengers: Doomsday volition get this twelvemonth connected December 18, and I fishy it'll marque backmost the wealth spent connected that fine.

Tom Phillips is IGN's News Editor. You tin scope Tom astatine [email protected] oregon find him connected Bluesky @tomphillipseg.bsky.social