Baja California Sur bumps up its tourist tax to fund conservation

The Baja California Sur authorities authorities announced that its taxation connected tourists has risen from 470 pesos to 488 pesos (US $28).

The caller amount, which went into effect connected Jan. 1, is compulsory for tourists implicit 12 years aged entering by aerial oregon onshore and who enactment much than 24 hours successful Baja California Sur destinations, specified arsenic Los Cabos, La Paz and Loreto.

The tourer taxation funds spell successful portion to preserving the state’s unsocial environment, specified arsenic the metropolis La Paz’s celebrated desert-meets-sea terrain. (@VisitMex/X)

The tax, portion of the government’s “Embrace It” program, was introduced to assistance unafraid semipermanent backing for conservation and assemblage improvement arsenic planetary visitant numbers increase. That motive is reflected successful the program’s slogan, “Pay for tourism and support Baja California Sur.”

The funds collected are allocated to biology protection, tourism infrastructure and societal and taste projects successful communities connected the peninsula, according to an authoritative statement. 

Payment indispensable beryllium made online astatine https://embraceit.bcs.gob.mx/ earlier accomplishment successful the state.

Tourists are provided with a QR codification erstwhile outgo is completed, to amusement to authorities during their stay, if requested. 

During the 2nd fractional of 2025, 77.1% of tourer taxation payments successful the authorities were made by tourists from the United States, 17.5% from Canadian tourists and 5.4% came from visitors from different countries. 

The largest publication was made by tourists aged 45 to 59 years (30.25%), followed by those aged 60 and implicit (29.94%) and past 30 to 44 (24.52%).

Over the past 20 years, the marketplace for tourism has expanded rapidly successful Baja California Sur, acknowledgment to enhanced aerial connectivity and the opening of elite accommodations by well-known hoteliers. Between January and November 2025, the authorities hosted 2.2 cardinal planetary visitors. 

Based connected visitant numbers, if each planetary travelers wage the tax, the authorities could cod implicit 1 cardinal pesos ($58 million) successful 2026.

With reports from Aristegui Noticias, Forbes México and Mexico Business News