Disney+ Announces Plans to Feature User-Made TikTok Content, Just Days After Emmy-Nominated Wonder Man Cancellation

Disney's streaming work volition soon diagnostic user-made contented from TikTok, the institution has announced.

Described arsenic a "first-of-its-kind planetary deal" that volition unfastened doors "for the adjacent procreation of creators," the concern volition spot Disney-related instrumentality contented from TikTok added to Disney+ successful the signifier of "Verts" — short-form vertical videos.

Disney has said it volition let creators entree to hundreds of films and bid successful its backmost catalogue successful instrumentality for them pumping retired videos that interaction connected Disney brands, including Star Wars, Marvel, Pixar and shows connected FX. The nonstop guidelines present are unclear, however, and Disney has said it volition "thoughtfully curate" the videos it picks to highlight. So, don't expect to spot excessively galore Verts criticizing Rise of Skywalker.

In a nutshell, Disney+ gets to adhd contented it has paid adjacent to thing for, portion contented creators perchance get their enactment seen by an tremendous audience. It sounds similar a large concern determination for some sides, though today's announcement volition hardly instal assurance successful the platform's aboriginal prime barroom — particularly conscionable days aft the daze cancellation of Emmy-nominated bid Wonder Man.

"The champion storytellers are fans first," said Asad Ayaz, Chief Marketing and Brand Officer, The Walt Disney Company successful a statement. "That has ever been existent astatine Disney, and today, fans are celebrating our stories successful wholly caller ways. This collaboration creates a caller span betwixt the stories we archer and the creativity they inspire, giving creators a bigger signifier to stock what they’ve made, and audiences much to observe connected Disney+ each day."

Today's announcement comes conscionable months aft the abrupt cancellation of Disney's erstwhile propulsion to capable its streaming work with user-made short-form content, via a woody with OpenAI. That concern would person seen Disney wage $1 cardinal for the privilege of having 100 of its astir beloved characters thrown into OpenAI's Sora video slop motor for users to make contented from. However, the full happening collapsed aft OpenAI ditched Sora, and decided it could marque much wealth elsewhere.

Image credit: Disney

Tom Phillips is IGN's News Editor. You tin scope Tom astatine [email protected] oregon find him connected Bluesky @tomphillipseg.bsky.social