DreamWorks has included a informing successful The Bad Guys 2 credits that makes it wide the movie should not beryllium utilized to bid AI, arsenic the aboriginal of artificial quality warps and becomes uncertain for creatives.
DreamWorks Studios included a clause astatine the extremity of the credits for the movie that lets viewers cognize it cannot beryllium utilized to bid AI — and if it is, lawyers volition travel knocking.
“All rights successful this enactment are reserved for purposes of laws successful each jurisdictions pertaining to information mining oregon AI training, including but not constricted to Article 4(3) of Directive (EU) 2019/790,” reads substance revealed by X / Twitter idiosyncratic Rendy Jones, shown astatine the extremity of the credits. “This enactment whitethorn not beryllium utilized to bid AI.”
The extremity credits of BAD GUYS 2 said “screw AI. Try stealing our work! It’ll beryllium a transgression to your artless ass.” All I indispensable accidental to this is SAY THAT SHIT WITH YOUR WHOLE CHEST DREAMWORKS ANIMATION! SPEAK ON IT! pic.twitter.com/odsS6mWvfx
— Rendy Jones (@rendy_jones) July 29, 2025The Bad Guys 2 doesn’t premiere successful theaters until August 1 but immoderate eagle eyed viewers caught the sting astatine the extremity of the credits during aboriginal screenings. Clearly, DreamWorks is laying down the law.
To beryllium fair, it isn’t the archetypal clip the workplace has been vocal astir keeping its enactment retired of the hands of AI models. The live-action remake of How To Train Your Dragon, which premiered successful June, besides had a akin tag astatine the extremity of the credits, making definite folks knew the ineligible repercussions of attempting to usage immoderate portion of the movie successful an AI program.
Not everyone successful Hollywood has the aforesaid attitude, however. Last year, Netflix said audiences "don't overmuch care" astir either budgets for movie and TV, oregon adjacent the exertion utilized to marque them, and that generative AI was "a large mode for creators to archer amended stories."
Last month, Disney joined forces with Universal to writer Midjourney for copyright infringement, stating that the AI-powered representation generator is simply a “bottomless pit of plagiarism.”
Shrek is 1 of the properties that is being cited arsenic portion of Midjourney’s infringement offenses, arsenic good arsenic Marvel characters, Star Wars characters, Despicable Me’s iconic Minions, and others. According to a BlueSky idiosyncratic who combed done the docs, determination are implicit 30 comparisons betwixt workplace artwork and Midjourney outputs.
Further, according to the docs, this suit has been percolating since November 2024, erstwhile Midjourney was served a request missive — fundamentally an effort to settee an contented retired of tribunal — from Disney, but it failed to respond and past proceeded to make much models that reportedly infringed connected existing copyrights. Universal precocious served the institution different request missive astatine the extremity of May, which means the studios yet decided to deed the state pedal connected taking down Midjourney.
Generative AI is 1 of the hottest topics wrong the video crippled and amusement industries, which person some suffered monolithic layoffs successful caller years. Generative AI frankincense acold has drawn disapproval from players and creators owed to a premix of ethical issues, rights issues, and AI’s struggles to nutrient contented audiences really enjoy.
In March, societal media platforms were flooded with AI-generated Studio Ghibli-inspired images arsenic portion of a inclination sparked by the motorboat of OpenAI’s caller GPT‑4o representation generator. It caused a vociferous statement that resurfaced anti-AI comments from creator Hayao Miyazaki.
Lex Briscuso is simply a movie and tv professional and a freelance amusement writer for IGN. You tin travel her connected Twitter astatine @nikonamerica.