EA CEO Says No $80 Games for Now: 'We're Not Looking to Make Any Changes at This Stage'

As Nintendo takes the archetypal measurement toward selling full-priced, AAA games astatine $80 and Xbox starts to travel suit but backs off, EA has present besides made its presumption clear: nary $80 games...for now.

"We're not looking to marque immoderate changes connected pricing astatine this stage," said CEO Andrew Wilson during today's Q1 net call. He said this successful effect to an capitalist question regarding publishing competitors opening to merchandise $80 games, and wherever EA sees itself successful narration to them.

Wilson continued:

That's successful the conception of, we already connection a reasonably wide pricing strategy crossed our assorted products. When you deliberation astir everything from free-to-play done to our premium products and deluxe editions, our predisposition is ever to seizure the afloat spectrum of pricing truthful that we tin service players successful the champion mode imaginable and connection them the top value. We'll proceed to look astatine opportunities to present large worth to our players thorugh assorted pricing schemes implicit the people of time, but nary melodramatic changes planned yet.

EA besides confirmed connected the telephone that it hadn't factored successful immoderate changes to its existing pricing schemes to its expectations for the existent fiscal twelvemonth net guidance. The existent fiscal twelvemonth ends successful March of 2026, truthful don't expect immoderate $80 EA games betwixt present and then. That means games similar Madden NFL 26, EA Sports FC 26, and seemingly Battlefield 6 won't beryllium $80, contempt 1 leaker suggesting the contrary.

EA isn't the lone steadfast who isn't rather acceptable to travel suit with Nintendo's Mario Kart World connected $80 games. Xbox precocious announced The Outer Worlds 2 would beryllium $80 alongside immoderate different chartless vacation crippled releases, lone to reverse that determination aft it sparked criticism. And portion Randy Pitchford defended a imaginable $80 terms constituent for Borderlands 4, it turned retired to lone beryllium $70 aft all. Apart from that, it's unclear what different games volition purpose for that higher fig successful the future, though 1 apt contender that galore are watching is Grand Theft Auto 6.

Rebekah Valentine is simply a elder newsman for IGN. You tin find her posting connected BlueSky @duckvalentine.bsky.social. Got a communicative tip? Send it to [email protected].