EA Exec Insists Players Won't See Anything Made by 'Very Seducing' Generative AI in Battlefield 6

EA has insisted players won’t spot thing made by generative AI successful Battlefield 6.

The usage of generative AI is 1 of the hottest topics successful the video crippled industry, with the unit connected publishers to chopped costs and velocity up improvement successful bid to boost profits contempt the hazard of backlash from immoderate fans. Indeed, according to a study by The Financial Times, EA’s caller prospective owners (the ones who conscionable spent $55 cardinal to instrumentality the institution private) are betting connected the usage of generative AI to bash conscionable that.

And EA itself, adjacent earlier it was bought out, had signalled that it was all-in connected generative AI, with CEO Andrew Wilson insisting AI is “the precise halfway of its business.”

For present though, astatine slightest erstwhile it comes to Battlefield 6, generative AI is taking a backseat. Rebecka Coutaz, wide manager of archetypal bid developer DICE successful Sweden, and Criterion, the UK workplace present besides a portion of what’s collectively called Battlefield Studios, told the BBC that portion generative AI “is precise seducing,” presently determination is nary mode to enactment it into the developers’ regular work.

However, Coutaz clarified that generative AI is utilized successful preparatory stages "to let much clip and much abstraction to beryllium creative.”

EA’s attack present for Battlefield 6 is successful opposition to Activision’s for Call of Duty. Call of Duty has suffered a fig of generative AI controversies successful caller years, including the now-infamous six-fingered zombie Santa bundle. Earlier this year, Activision was forced to adhd an ‘AI generated contented disclosure’ to the Steam leafage for Black Ops 6 aft Valve changed its storefront rules.

Black Ops 6's 'Necroclaus' loading screen. Image credit: Activision Publishing.

Based connected Coutaz’s comments, and the existent deficiency of an AI generated contented disclosure connected the Battlefield 6 Steam page, we won’t spot thing akin successful EA’s rival first-person shooter.

In August, Treyarch subordinate originative director, Miles Leslie, suggested generative AI images had made their mode into Black Ops 6 by mistake.

“We unrecorded successful a satellite now, wherever determination are AI tools,” Leslie told IGN up of Black Ops 7's uncover astatine Opening Night Live 2025. “I deliberation our authoritative connection we said past year, astir Black Ops 6, is that everything that goes into the crippled is touched by the squad a 100 percent. We person generative AI tools to assistance us, but nary of that goes in-game.

"And past you're going to say, ‘Yeah, but it has.' I'll accidental it has by accident. And that was ne'er the intention. We've travel retired and been precise wide that we usage these arsenic tools to assistance the team, but they bash not regenerate immoderate of the fantastic squad members we person that are doing the last touches and gathering that contented to enactment it successful the game.

“So everything you play: human-created and touched. AI tools successful the satellite we unrecorded in: it's, however bash we streamline it? That's truly the goal. Not replace, but streamline.”

It’s worthy noting the Black Ops 7 Steam leafage does see the AI disclosure.

But volition Battlefield Studios' stance connected generative AI clasp for overmuch longer, particularly with EA's caller owners breathing down its neck? In the interrogation with the BBC, Coutaz sounded optimistic astir the usage of the tech going forward. "If we tin interruption the magic with AI it volition assistance america beryllium much innovative and much creative," she said.

The statement implicit generative AI is bigger than in-game assets. Earlier this week, Nintendo issued a connection successful effect to claims astir generative AI, with OpenAI CEO Sam Altman calling Sora 2 copyrighted quality videos “interactive instrumentality fiction.”

Last month, the famously litigious The Pokémon Company formally responded to the usage of Pokémon TV leader Ash Ketchum and the series' taxable tune by the Department of Homeland Security, arsenic portion of a video showing radical being arrested and handcuffed by instrumentality enforcement agents. "Our institution was not progressive successful the instauration oregon organisation of this content," a spokesperson told IGN, "and support was not granted for the usage of our intelligence property."

Wesley is Director, News astatine IGN. Find him connected Twitter astatine @wyp100. You tin scope Wesley astatine [email protected] oregon confidentially astatine [email protected].