Easter holiday expected to bring US $13.6B tourism boost to Mexico’s economy

hace 1 mes 22

Mexico is expected to pull 282 cardinal pesos (US $13.6 billion) from tourism during the Easter holiday, known locally arsenic Semana Santa, oregon Holy Week, the Tourism Ministry (Sectur) reported connected Monday. This marks an summation of 4.4% compared to the aforesaid play past year. 

According to Sectur, an estimated 14.7 cardinal tourists are expected to question to Mexico’s assorted destinations during the upcoming abrogation period, which spans Saturday, April 12 to Sunday, April 26.

📊 ¡La #SemanaSanta 2025 viene con todo!

Millones de turistas, derrama económica y ocupación hotelera se espera en los maravillosos destinos de nuestro país. 🇲🇽
¡Gracias a todas y todos los que hacen del turismo una fuerza que impulsa a México! 🌞🏖️✈️

Te presentamos las… pic.twitter.com/WmdepDA6wI

— SECTUR México (@SECTUR_mx) April 8, 2025

The caput of Sectur, Josefina Rodríguez Zamora, said the bureau expects an mean occupancy complaint of 65.7% crossed Mexico, marking a 2.2% summation connected the aforesaid play successful 2024. 

Meanwhile, fashionable formation destinations, accepted towns (pueblos mágicos) and accepted spiritual sites, specified arsenic Iztapalapa, Taxco, Morelia, Oaxaca and Los Remedios successful México state, could spot occupancy rates of up to 90%.  

Sectur highlighted immoderate of the destinations with the highest anticipated occupancy rates during Holy Week: 

  • Nuevo Nayarit: 88.3%
  • Riviera Maya: 87.1%
  • Cancún: 84%
  • Puerto Vallarta: 82.7%
  • Bahías de Huatulco: 80.2%
  • Querétaro: 76.4%
  • Monterrey: 76%
  • Tecate: 75.6%
  • Mérida: 72.7%
  • Mazatlán: 71.4%
  • Campeche: 69%

An estimated 6.57 cardinal volition enactment successful Mexico’s hotels during Easter, including astir 4.85 cardinal home tourists and 1.72 cardinal overseas visitors, according to Sectur.  

In summation to staying successful hotels, astir 7.46 cardinal home tourists volition enactment with household and friends oregon successful 2nd homes. Meanwhile, astir 716,000 planetary tourists are expected to usage integer lodging platforms, specified arsenic Airbnb.  

Income from lodging is expected to full astir 15.6 cardinal pesos ($753.9 billion) during Holy Week, according to Rodríguez.

“These figures bespeak tourer assurance successful Mexico and the government’s committedness to maintaining a diverse, harmless and competitory tourism offering,” said Rodríguez.

The businesses that volition payment the astir from the influx of Easter tourism see lodging, transportation, restaurants, nutrient vendors, stores and tourism work providers, including thousands of tiny and medium-sized businesses crossed Mexico.

Popular formation destinations Cancún, Nuevo Nayarit and Puerto Vallarta could spot occupancy rates of up to 90% during this year’s Holy Week. (Elizabeth Ruiz/Cuartoscuro)

Mexico City is expected to pull 21.27 cardinal pesos ($1 billion) successful gross during Holy Week, marking a 29.4% summation connected the erstwhile year, according to the National Chamber of Commerce, Services and Tourism of Mexico City. 

Which beaches to avoid

Domestic and overseas visitors alike volition beryllium flocking to Mexico’s beaches during Holy Week. However, it is worthy pursuing the guidelines from the Federal Commission for the Protection against Sanitary Risks (Cofepris), which has deemed six Mexican beaches unfit for tourists owed to coastal sewage pollution. 

Cofepris assessed implicit 2,000 samples of seawater collected astatine 393 locations for its Clean Beaches 2025 h2o prime monitoring program. It recovered that 98% of beaches successful Mexico met the indispensable modular for recreational use: less than 200 MPN (Most Probable Number) fecal enterococci successful 100 ml of water. However, six beaches were recovered to transcend acceptable levels of fecal enterococci. 

The beaches Cofepris deemed contaminated see Rosarito and Rosarito I, arsenic good arsenic Tijuana and Tijuana I successful Baja California, Icacos Beach successful Acapulco, Guerrero and Sayulita successful Bahía de Banderas, Nayarit.

While Oasis Beach successful Puerto Vallarta, successful the occidental Mexican authorities of Jalisco, exceeded the acceptable level successful Cofepris’s December 2024 assessment, it has since met the modular for recreational use.

With reports from El Financiero, Debate and Informador

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