Farmacias Similares, Stori launch credit card featuring Dr. Simi

The Mexican pharmacy concatenation Farmacias Similares and fintech steadfast Stori person launched a caller co-branded credit card, which is expected to assistance millions of Mexicans who are not enrolled successful the ceremonial fiscal strategy entree credit. 

The paper is adorned with the Farmacias Similares mascot, Dr. Simi, a mustachioed quality wearing a achromatic laboratory coat, who has go a Mexican taste icon. 

Farmacias Similares is 1 of the astir important pharmaceutical chains successful the country, covering the wellness of thousands of Mexicans astatine an affordable cost. (Dr. Simi/Instagram) 

The Farmacias Similares x Stori paper is the company’s latest effort to link its recognition products with a retailer pursuing the 2024 motorboat of Stori SHEIN, expanding the ultra-fast-fashion brand’s scope successful the Mexican market. It besides aims to supply recognition for radical who cannot easy entree accepted fiscal institutions.  

Around 51% of Mexico’s colonisation is unbanked, according to the 2023 World Bank Financial Inclusion National Survey. This is mostly due to the fact that Mexico continues to person a ample informal workforce, astatine astir 55% of workers, who lend astir 25.4% of GDP, according to Mexico’s National Institute of Statistics and Geography (INEGI). 

“We privation to teardrop down the barriers that abstracted Mexicans from recognition and show that wealth tin besides beryllium connected the ‌side ⁠of the astir important happening we have, which is health,” said Stori’s co-founder and main governance officer, Marlene Garayzar.

The paper offers users a 25% discount connected their archetypal acquisition and a monthly discount of up to 10% connected purchases astatine Farmacias Similares’s carnal and online stores, truthful agelong arsenic the paper was utilized arsenic outgo elsewhere during the erstwhile month.

Farmacias Similares is fashionable for offering a wide scope of low-cost generic medicines and is present 1 of Mexico’s astir well-known retail brands, operating implicit 11,000 stores crossed the state and launching successful Texas successful 2025. 

Stori was founded successful Mexico successful 2018 and has expanded rapidly by offering recognition products ⁠to radical with constricted oregon nary ceremonial recognition history, with a lawsuit basal of astir 5 million. 

With reports from Reuters, El Economista and PCMI