John Wick Star Keanu Reeves Reportedly Pays a Company a Few Thousand Dollars a Month to Get TikTok and Meta to Take Down Imitators

John Wick prima Keanu Reeves reportedly pays a institution a fewer 1000 dollars a period to get the likes of TikTok and Meta to instrumentality down imitators.

In an in-depth nonfiction by The Hollywood Reporter, it was revealed that Reeves pays a institution called Loti to contented tens of thousands of societal media relationship takedowns each year.

The much-loved (“you’re breathtaking!”) prima of The Matrix and Cyberpunk 2077, THR said, whitethorn beryllium the astir impersonated personage connected the net owed to his blockbuster presumption and deficiency of authoritative societal media presence, which creates a mystique astir his idiosyncratic life.

Scammers are filling the void by creating fake images of Reeves appearing to contented governmental messages of each types, advertizing dodgy products, and, successful utmost cases, are creating fake Keanu Reeves accounts that physique relationships with their victims to yet person them to wage them money. Reeves, it seems, is premier fodder for scam bait, and generative AI is making it easier and much convincing than ever.

Reeves isn’t unsocial successful this, of course. Indeed, determination person been a fig of high-profile cases successful which celebrities person complained publically astir fake adverts. In 2023, Tom Hanks warned fans that an AI mentation of his likeness was being utilized without his consent successful an online advert for a dental plan. Last year, Morgan Freeman thanked fans who alerted him to AI-generated imitations of his dependable online aft a bid of videos created by idiosyncratic posing arsenic his niece went viral.

And successful May this year, Jamie Lee Curtis was forced to entreaty to Meta CEO Mark Zuckerberg successful an Instagram station due to the fact that she couldn’t get the institution to propulsion an AI-generated advertisement that featured her likeness for “some bullshit that I didn’t authorize, hold to oregon endorse.”

Alexandra Shannon, caput of strategical improvement astatine CAA, told THR that determination is accrued interest astir this contented among artists, and called for rules and regulations to forestall it from happening.

Photo by Alex Bierens de Haan/Getty Images.

Wesley is Director, News astatine IGN. Find him connected Twitter astatine @wyp100. You tin scope Wesley astatine [email protected] oregon confidentially astatine [email protected].