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We present unrecorded successful an epoch wherever we can’t ever spot our eyes — and that has led nary different than Lady Gaga to travel nether occurrence for imaginable AI usage successful her latest euphony video for “The Dead Dance,” her caller opus for the Netflix amusement Wednesday.
So however did this happen, exactly? Let’s interruption it each down each the mode from the beginning, including whether oregon not the signs really do constituent to AI being utilized successful the ocular directed by Tim Burton himself.
First of all: Gaga connected Wednesday! Yes, it’s happening. Lady Gaga was antecedently announced arsenic a impermanent prima for Season 2 of the beloved streaming series, and was revealed to beryllium showing up successful the 2nd fractional of the season, which would aerial connected September 3. A mates days earlier the merchandise day connected September 1, the show’s authoritative societal media accounts shared the archetypal glimpse of her successful costume arsenic Rosaline Rotwood.
She rocked a spooky achromatic formal with ghostly constitution and hair, arsenic good arsenic Thing, oregon different disembodied manus akin to Thing, connected her shoulder. The show’s societal media accounts called her “a imaginativeness successful venom,” but didn’t springiness overmuch other arsenic acold arsenic details astir her quality — contempt a rumor that she would play a teacher astatine Nevermore Academy.
Then, erstwhile merchandise time rolled around, the floodgates opened for Gaga’s caller way and the euphony video was released. It wasn’t a implicit surprise, arsenic the quality that the opus was dropping and would beryllium featured successful Season 2, arsenic good arsenic the information that determination would beryllium a video directed by Burton, had already been announced. But that didn’t marque the video and opus immoderate little exciting.
In the video, Burton employs a achromatic and achromatic gothic aesthetic that fits successful perfectly with Wednesday, some the quality and the show. Gaga is dressed successful a precise elaborate achromatic gothic gown and dances erratically on to the chorus lyrics, “Dancing until I’m dead.” However, there’s 1 peculiar accumulation plan prime that eagle-eyed fans concerned.
The video besides prominently features immoderate creepy dolls who astatine archetypal are stationary and past commencement to determination arsenic the chorus of the opus sets successful — and that’s wherever those AI accusations started to swell.
“The Dead Dance” euphony video directed by Tim Burton retired now! https://t.co/efrvtHCfQJ pic.twitter.com/m1kjJWD6Tx
— Lady Gaga (@ladygaga) September 3, 2025The rumor kicked disconnected connected Twitter erstwhile 1 instrumentality retweeted the video straight from Gaga and wrote, "I didn't deliberation we’d ever beryllium successful a timeline wherever a tim burton x woman gaga collab would crook retired to beryllium AI slop… but present we are.” The idiosyncratic went connected to adhd aggregate replies to their ain tweet trying to warrant wherefore they felt the moving dolls successful the video were animated utilizing AI. Their peculiar notation constituent was the hands of the dolls, which look to beryllium morphing into themselves successful clips this idiosyncratic singled retired from the visual.
Other fans flooded the replies to the tweet, which has since gone viral with implicit 5.8 cardinal views and implicit 70,000 likes. Some fans agreed with the poster, but adjacent much fans came to some Burton and Gaga’s defense. Ultimately, the tweet ended up getting a assemblage enactment with immoderate precise important receipts.
i didn’t deliberation we’d ever beryllium successful a timeline wherever a tim burton x woman gaga collab would crook retired to beryllium AI slop… but present we are https://t.co/mSffur61DQ
— Graveyardguy (@graveyardquy) September 3, 2025The assemblage enactment leads america to an Instagram station with the euphony video’s afloat credits from The Roots Production Service, which claims to person produced the euphony video. Not lone is simply a VFX supervisor listed arsenic portion of the crew, there’s a 2nd cardinal portion of the puzzle that checks retired here.
A antheral with the YouTube grip @CarlosLlergo commented connected the authoritative video upload the time it was released. “Proud beyond words to person been portion of the producers that made this video with Lady Gaga and Tim Burton. A existent imagination project. Thanks to each azygous idiosyncratic connected the squad who made Dead Dance possible.”
Many fans near benignant replies to his words, but 1 idiosyncratic bluntly asked, “Are the dolls AI?” Llergo responded, “Noooo. Of people the ones moving were animated successful a VFX studio.”
Back to that database of folks who worked connected the video. Llergo is credited connected that database arsenic the project’s enactment producer, which means helium would beryllium afloat alert of measures taken during accumulation to marque the last merchandise travel arsenic adjacent to the directorial imaginativeness arsenic possible. Line producers rather virtually support things moving connected acceptable and bash a batch of off-set enactment to marque definite things tally smoothly and connected budget, truthful Llergo is idiosyncratic worthy listening to. Plus, it has been confirmed that the video was changeable on-location successful Mexico, specifically the Island of the Dolls successful Xochimilco, conscionable southbound of Mexico City, which bolsters the validity of the task being human-created, not AI-generated.
The assemblage enactment besides touches connected Burton’s nationalist comments astir AI. “What it does is it sucks thing from you,” helium told The Independent successful a September 2023 interview. “It takes thing from your psyche oregon psyche; that is precise disturbing, particularly if it has to bash with you. It’s similar a robot taking your humanity, your soul.”
Though the impervious seems to beryllium present successful achromatic and achromatic (literally and figuratively), the instrumentality who made the archetypal station seemed unconvinced by some the grounds and different fans’ defenses — but astatine the extremity of the time it seems arsenic though Gaga, Burton, and their unit did not partake successful the usage of AI for this project.
pic.twitter.com/vPmikRTt7Y
— Graveyardguy (@graveyardquy) September 4, 2025And it’s a bully happening they didn’t. That would beryllium conscionable too creepy, kooky, mysterious, spooky, and altogether ooky.
Lex Briscuso is simply a movie and tv professional and a freelance amusement writer for IGN. You tin travel her connected Twitter astatine @nikonamerica.
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