Marvel Fans Disappointed as Today's Big Avengers: Doomsday Tease Appears to Be a Pop-Up Coffee Shop

Marvel fans person reacted successful disappointment aft today's much-anticipated Avengers: Doomsday tease turned retired to beryllium for a Doctor Doom-themed java shop.

The pop-up subdivision of Dom Latveria Coffee (in reality, a rebranded Flying Horse Coffee outlet successful Shoreditch) is unfastened present successful eastbound London, located adjacent the SXSW London festival.

It's astatine that festival that Avengers: Doomsday directors Joe and Anthony Russo are owed to look to speech astir their accumulation company. Rather than offering caller penetration connected their Marvel work, however, this java outlet down the roadworthy present appears to beryllium the happening that their workfellow Donald Mustard (previously brag of Fortnite) precocious teased.

Videos shared online by Marvel fans astatine the java store amusement that Dom Latveria allows you to bargain Latveria-branded bags of tiny batch java adorned with the country's emblem. This is the plan that the Russos and Mustard person dilatory revealed implicit the past week connected societal media — prompting fans to again speculate that a caller trailer was near.

"The authoritative java of satellite domination," work the bags. "Approved by the ministry of morale. Resistance is delicious."

Product accusation connected the java bags describes it arsenic being harvested from the Finca Latveria Reserve by "those who serve." In reality, these look similar modular arabica beans.

An other motion connected the outlet's regular paper committee states "Welcome to Latveria" and past the intriguing addition: "Richards was wrong." Other than that, the outlet's paper simply advertises each the branch's java types (a level achromatic is £4.10, if you're wondering).

To beryllium fair, Mustard's societal media station yesterday had included the code of the Flying Horse Coffee outlet — though without naming the branch, oregon specifying what mightiness beryllium recovered there. Many had assumed the code simply referred to the adjacent SXSW Festival venue. And past there's the notation of a "surprise astatine 2pm" — a fewer hours from now.

While determination whitethorn inactive beryllium much going connected than meets the eye, fans are present putting their expectations successful cheque and discounting the likelihood that immoderate of this has been starring to an explosive caller Avengers: Doomsday trailer.

"That's each determination is astatine the popup?" wrote 1 instrumentality aft seeing the supra video. "At this point, I deliberation the 'surprise' volition beryllium the Russo Brothers and RDJ showing up there," commented Marvel instrumentality Andrei Von Doom via X/Twitter. "Honestly, I anticipation I’m incorrect and we get a Doomsday trailer today."

Avengers Doomsday launches successful theaters connected December 18, 2026. Until then, you tin spot what Joe Russo had to accidental astir spoilers for this year's movie up of its release.

Tom Phillips is IGN's News Editor. You tin scope Tom astatine [email protected] oregon find him connected Bluesky @tomphillipseg.bsky.social