Netflix Added 23 Million New Subscribers in 2025

It's been different large twelvemonth for Netflix. Stranger Things, KPop Demon Hunters, Frankenstein, Wake Up Dead Man, and a batch much kept audiences glued to the streaming work successful spite of terms increases and the summation of advertisement tiers. It was capable to gully adjacent much caller subscribers to Netflix by the extremity of 2025, up 23 cardinal from the past information we got from Netflix a twelvemonth ago, erstwhile the subscriber numbers were astatine 302 million.

Netflix reported its full-year net for the 2025 fiscal twelvemonth today, reporting $45.2 cardinal successful gross for the afloat twelvemonth (up 16% year-over-year), and with advertisement gross rising implicit 2.5x to implicit $1.5 billion. View hours were up 2% year-over-year, and full subscribers were astatine 325 million.

It's particularly notable to beryllium getting subscriber numbers of immoderate kind, arsenic Netflix announced it would nary longer beryllium reporting these numbers opening with fiscal 2025, and we haven't heard updates since past January. But it's wide that Netflix has a batch to brag astir this year, fixed that its strategy of terms hikes and advertisement tiers seems to have, annoyingly, worked retired good for them.

This comes arsenic Netflix prepares to, pending approvals, get Warner Bros. Discovery for $82.7 billion. As discussions proceed, Netflix co-CEO Ted Sarandos has pledged to support Warner Bros. films exclusively successful theaters for 45 days, saying, “When this woody closes, we volition ain a theatrical organisation motor that is phenomenal and produces billions of dollars of theatrical gross that we don’t privation to enactment astatine risk. We volition tally that concern mostly similar it is today, with 45-day windows. I’m giving you a hard number. If we’re going to beryllium successful the theatrical business, and we are, we’re competitory radical — we privation to win. I privation to triumph opening weekend. I privation to triumph container office.”

Also arsenic a portion of the Netflix numbers today, we learned that the institution has been amping up its AI usage internally, implementing AI systems for subtitle localization, advertisement customization, and more. It's an unsurprising determination aft Netflix already announced it would instrumentality AI-generated advertisement breaks this year, and aft its co-CEOs remarked successful 2024 that audiences "don't attraction much" astir what exertion delivers their TV and film.

Rebekah Valentine is simply a elder newsman for IGN. Got a communicative tip? Send it to [email protected].