'Not All Games Are Created Equal' — Original Saints Row Dev Says GTA 6 'Deserves' to Be $100

As the statement implicit the terms of Grand Theft Auto 6 rages on, 1 developer of the archetypal Saints Row — itself heavy inspired by GTA — has said helium hopes Rockstar charges $100 for it, insisting it’s the lone crippled successful the satellite that tin get distant with it.

Strauss Zelnick, brag of Rockstar genitor institution Take-Two, is often asked however overmuch Rockstar volition complaint for what is expected to beryllium the biggest amusement motorboat of each time. And each clip he’s asked, Zelnick dances astir the question, pointing to delivering worth for customers.

Adding substance to the scrutiny is the industry's caller leap from $70 to $80 for immoderate games. If Nintendo is charging $80 for Nintendo Switch 2 games similar Mario Kart World, and Microsoft, arsenic galore expect, jumps to $80 for its games from adjacent twelvemonth aft backtracking connected doing conscionable that this year, past it's hard to spot GTA 6 priced immoderate cheaper.

Fans often baulk astatine the thought of forking retired $100 for GTA 6. But according to Chris Stockman, the plan manager of the archetypal Saints Row game, GTA 6 “deserves” to beryllium $100.

In an interrogation with Esports Insider, Stockman responded to the proposition that GTA 6 volition beryllium the archetypal $100 video game.

“They’re the lone ones that tin get distant with it, Stockman said. “I don’t deliberation it’s a rising tide that floats each boats. I deliberation that there’ll beryllium a tremendous magnitude of backlash if everyone switched to $100. Not each games are created equal. I deliberation GTA is the lone 1 that tin get distant with it, and I anticipation they do. I truly anticipation it’s $100. I deliberation it deserves to beryllium $100.

“The scope and magnitude of this accumulation deserves that terms tag, but not everything is treated equally. It would beryllium a catastrophe if everyone tried to lucifer them.”

Stockman present is saying the sheer scope of GTA 6 volition beryllium of a magnitude higher than immoderate video crippled earlier it. Certainly it’s rumored to person the largest improvement fund of each time. Rockstar has hardly shown immoderate of the game, truthful it’s unclear precisely however large and varied an acquisition it volition be. But it seems similar a harmless stake that barring the worst catastrophe successful video crippled history, GTA 6 volition rewrite the grounds books erstwhile it comes to captious and commercialized acclaim.

But is the satellite acceptable for the leap to $100? Earlier this year, a $100 GTA 6 was mooted by Epyllion CEO and expert Matthew Ball successful a lengthy presumption connected the authorities of gaming successful 2025. Near the extremity of the presentation, Ball said that “some gamemakers anticipation GTA 6 volition beryllium priced astatine $80 to $100, breaking the $70 obstruction and helping $50 titles to determination up to $60, $60 to bash $70, $70 to $80 etc."

“Packaged crippled prices person ne'er been little successful existent presumption than they are contiguous — adjacent though budgets are astatine all-time highs and subordinate maturation is stalled,” Ball wrote. “GTA 6 could re-establish packed video crippled prices aft decades of deflation contempt rampant outgo growth.”

Other analysts person poured acold h2o connected the $100 proposition though, saying that specified is the immense excitement astir GTA 6 that there’s simply nary request to bounds the game’s imaginable assemblage by pricing immoderate retired of the experience.

Indeed, precocious published probe claimed that if Rockstar were to spell with $100 for GTA 6, it would really outgo the institution money, with the gross “sweet spot” remaining $70.

Price is conscionable 1 of the galore unanswered questions swirling astir GTA 6. Another is what Rockstar plans to bash with GTA Online. Could the institution complaint much for entree to GTA Online? Will it beryllium a standalone escaped download? Could Rockstar merchantability a subscription? Will Rockstar and Take-Two truly support GTA Online disposable astatine nary further cost, arsenic before?

Hopefully it won’t beryllium agelong earlier we get answers. GTA 6 is owed retired May 26, 2026, connected PlayStation 5 and Xbox Series X and S.

Wesley is Director, News astatine IGN. Find him connected Twitter astatine @wyp100. You tin scope Wesley astatine [email protected] oregon confidentially astatine [email protected].