'Pricing Has Not Kept Pace With Inflation' — Take-Two Boss Insists Rockstar Got GTA 6 Standard and Ultimate Edition Price Points Right

The modular variation of GTA 6 costs $80, which represents a $10 summation connected the established terms of a triple-A console game. That hike raised much than a fewer eyebrows erstwhile Rockstar launched GTA 6 preorders successful June. So, what’s the reasoning down it?

The Standard Edition of GTA 6 includes the basal single-player experience, but the Ultimate Edition includes exclusive content, specified arsenic a ngo and shops. The rights and wrongs of charging $20 other for this contented is already being heavy discussed by GTA 6 fans successful a statement made each the much vociferous by Rockstar’s determination not to see a disc successful the carnal version.

In a caller interrogation with IGN, Strauss Zelnick, brag of Rockstar genitor institution Take-Two, said the GTA 6 terms was each astir value.

“We purpose ever to present vastly much worth than what we charge,” helium said. “And we deliberation that terms constituent allows america to bash conscionable that. And past of people we person a premium accidental for radical who privation to avail themselves of that. And adjacent that one, again, we deliberation is priced successful a mode truthful arsenic to present overmuch much worth than what we're charging.”

Zelnick added that conscionable due to the fact that GTA 6 is $80, different games from Take-Two publishing labels won’t needfully travel suit. “It's precise overmuch lawsuit by case,” helium said, pointing to the $50 terms constituent 2K went with for Mafia: The Old Country.

Earlier today, speaking successful an investor-focused Q&A pursuing Take-Two’s Q1 2027 fiscal results, Zelnick insisted video crippled pricing had not kept up with inflation.

“Look, I deliberation that Rockstar got it close successful presumption of the pricing of this modular variation and the pricing of the deluxe edition,” helium said. “And I deliberation there's nary uncertainty that consumers are truly excited astir both. And I deliberation depending connected your ain quality to wage and however avid a user you are, you tin take betwixt them. But the preorders person been exceptional and we're blessed with the premix arsenic well.

He added: “The information is that the existent outgo of a AAA video crippled is simply a full batch little contiguous than it was 20 years ago. Pricing has not kept gait with inflation. And our extremity is to proceed to over-deliver for our consumers, due to the fact that however you consciousness astir immoderate acquisition is the intersection of the acquisition itself and what you wage for it. So to accidental that we expect that Grand Theft Auto 6 volition beryllium an unthinkable bargain arsenic experiences spell is simply a gross understatement, due to the fact that Rockstar Games is known for over-delivering.”

“Our extremity is not to maximize price,” Zelnick continued. “So successful this case, I deliberation what we've decided to bash makes a full batch of consciousness successful the discourse of what we're delivering. And that's the lens done which we look going guardant arsenic well.”

In an IGN canvass asking which variation of GTA 6 you’d buy, implicit 70% responded to accidental the $100 Ultimate Edition, which suggests Rockstar’s pricing strategy is moving due to the fact that it is convincing fans to walk that other $20 for the exclusive content. This has led immoderate to accidental that the Ultimate Edition is the default enactment for GTA 6, and the $80 mentation should beryllium considered the cheaper option.

Also today, we person comments from Zelnick defending the determination not to merchandise GTA 6 connected a carnal disc, arsenic good arsenic plans to merchandise the adjacent look astatine GTA 6 connected Netflix.

Photo by Jakub Porzycki/NurPhoto via Getty Images.

Wesley is Director, News astatine IGN. Find him connected Twitter astatine @wyp100. You tin scope Wesley astatine [email protected] oregon confidentially astatine [email protected].