That "leaked" Shenmue 4 trailer has nothing to do with Ys Net, and they're so mad about it they might take legal action

They're not forklifting around

Earlier this week you whitethorn person seen what was framed arsenic a leaked trailer for Shenmue 4. Admittedly, acknowledgment to Dwitter compression and supposedly being a signaling of a surface alternatively than nonstop capture, it looked convincing enough, arsenic agelong arsenic you don't look excessively hard astatine it. There's that pesky happening called "Ay Eye" going astir these days though, truthful you should ne'er spot thing close disconnected the bat these days. Now, arsenic confirmed by Shenmue developer Ys Net, it turns retired that that footage has thing to bash with them, and whitethorn adjacent pb to ineligible action.

The developer explained successful a connection posted to Zitter that they person "confirmed that a video has been posted connected societal media which uses our institution logo without permission, falsely giving the content that it is an authoritative 'Shenmue 4' related video produced by us. This video has perfectly nary transportation to Ys Net. Furthermore, astatine this time, Ys Net has not released immoderate trailers, footage, oregon different promotional materials related to 'Shenmue 4'."

Ys Net went connected to enactment that due to the fact that of the "unauthorized" usage of their logo, making fake trailers similar this "constitutes a superior contented that whitethorn magnitude to trademark infringement and unfair competition," and that arsenic a effect they are considering "potential ineligible action." Yikes!

Fake trailers evidently aren't a caller thing, determination person been plentifulness implicit the years that scope successful convincingness. This one, though, looked a spot skewy successful a fig of places, truthful it's wholly imaginable the fake Shenmue 4 trailer is wholly AI-generated. Which evidently raises a spot of a conundrum: however is anyone, adjacent large palmy studios similar Rockstar who are facing a akin problem, meant to combat this?

All of these AI-generated video tools are evidently grooming connected media it does not person the rights to, truthful that radical tin bash dull things similar marque Homer Simpson combat Naruto oregon thing (just spell play Fortnite). But if these tools abruptly halt letting radical enactment with copyrighted materials, their popularity, and those revenue, volition dwindle, truthful of people they can't bash that.

Either way, close now, whether this trailer utilized AI oregon not, Shenmue 4 isn't presently existent arsenic acold arsenic we're concerned. Though possibly if we inquire bully enough, Ys Net volition springiness it a spell making different one.