Puerto Vallarta has go 1 of Mexico’s astir recognizable tourism occurrence stories. Its skyline silhouette of hacienda-style, all-inclusive resorts alongside luxury condos is simply a testament to its entreaty among some sunseekers and investors. But agelong earlier resorts lined the Marina oregon high-rises climbed the Conchas Chinas cliffs, this larboard municipality was a agrarian sportfishing and trading colony tucked betwixt jungle-covered mountains and the curve of Banderas Bay.
But that past is successful information of being forgotten, acknowledgment to decades of concern and improvement successful Puerto Vallarta arsenic a tourism destination. But determination are inactive traces of that history, if you cognize wherever to look.

To locomotion the cobblestone streets of its historical halfway contiguous is to glimpse the enduring tone of a Vallarta that existed earlier the tourism roar — 1 of riverside washerwomen, stevedores astatine the pier and evenings spent successful the plaza sharing stories and tamales.
“‘Old Vallarta’ is simply a fond representation and a corporate recollection filled with nostalgia,” says Lic. Moisés Hernández López, the city’s authoritative chronicler. “It was a play marked by beardown assemblage relations, a quality standard successful mundane beingness and a gait chiseled from what municipality improvement would aboriginal impose.”
Though hard to pinpoint to 1 decade, “old Vallarta” is mostly considered the epoch betwixt 1920 — erstwhile Las Peñas officially became the municipality of Puerto Vallarta — and the aboriginal 1960s, conscionable earlier the accomplishment of modern tourism.
Hernández describes a tightly knit assemblage shaped by some its earthy surroundings and its isolation.
“Puerto Vallarta’s uniqueness laic successful its geographic isolation, combined with a beardown assemblage identity. The municipality was a crossroads of maritime commercialized and cultivation life, wherever practice and solidarity were mundane realities,” helium says.
The aboriginal system relied connected fishing, copra (coquito oil) extraction, tobacco, plantains and the high-end wood trade. Tile-making, brickmaking, and the physically demanding larboard enactment defined the town’s labour force. Infrastructure milestones specified arsenic the accomplishment of electrical lighting and the telegraph brought progress, but ne'er eclipsed the community’s corporate spirit.

That consciousness of cohesion inactive pulses successful definite corners of the city. According to Hernández, Puerto Vallarta’s historical halfway — which is not, successful fact, the Zona Romantica, but alternatively the country that stretches from Calle 31 de Octubre to the Cuale River — is 1 of the “last bastions” of the city’s earliest identity.
“It preserves the archetypal layout of the aged Villa de Las Peñas,” helium explains, referring to the archetypal 19th-century colony that would go Puerto Vallarta.
Here, the parish religion of Our Lady of Guadalupe rises supra the rooftops, an enduring spiritual and architectural symbol. Hernández is speedy to sanction the Saucedo Theater arsenic different historical landmark worthy attention.
Designed successful 1922 by Italian designer Ángel Corsi — who besides designed assorted historical buildings successful Guadalajara — Puerto Vallarta’s Saucedo Theater became a gathering abstraction for cinema, euphony and assemblage events, with its value lingering agelong aft its lights dimmed.
As for the maritime heritage, the starring lights, popularly known arsenic the Vallarta lighthouses, are inactive preserved. One is located connected the malecón astatine Calle Morelos, and the different is connected Matamoros Street astatine the ft of the hill. Both were built to usher ships and are present considered humanities practice sites. The Matamoros lighthouse, successful particular, has been adopted arsenic a fashionable lookout constituent for its views of the bay and the historical center.
But possibly the deepest traces of aged Vallarta are not recovered successful chromatic oregon plaster, but successful tradition. The December pilgrimages successful grant of Our Lady of Guadalupe inactive upwind done the streets, a contented truthful integral to Vallarta’s individuality that it has been recognized arsenic intangible taste practice by the authorities of Jalisco.
Likewise, the paseadas of Las Palmas (picnic-style horseback rides hosted by long-established families) and the charrería equestrian contented kept live by section families similar the Ibarrias, echo the town’s agrarian roots.
“There are inactive palaperos (trained constructors of palapas), tile-makers, and fishermen who transportation connected the aged trades,” Hernández notes, though they look expanding unit from modernization, helium says.
“Simple but meaningful customs, specified arsenic chatting connected the sidewalk, sharing nutrient with neighbors, oregon participating successful societal gatherings, person gradually disappeared,” Hernández says. “The accomplishment of tourism transformed regular rhythms and altered the narration betwixt the abstraction and its inhabitants.”

And that, helium warns, is the biggest menace to Vallarta’s soul: Rapid growth, onshore speculation and short-sighted improvement person often treated the city’s representation arsenic expendable.
“The past has excessively often been seen arsenic a hindrance to development, alternatively than arsenic a instauration for the future,” helium says. “But memory, erstwhile good managed, tin beryllium a invaluable tourism and economical asset.”
Still, signs of anticipation remain. Preservation efforts person gained momentum, some from authoritative bodies and grassroots collectives. The historical halfway is simply a protected zone, adjacent if enforcement is inconsistent. Nonprofit groups and academics are moving to catalog buildings successful Puerto Vallarta, interrogation elders and bid caller generations of historians.
“There’s a increasing web of artists, architects and scholars committed to preserving our heritage,” says Hernández. “And young radical are opening to amusement interest, too, recognizing that past isn’t thing distant but thing you tin spot successful the model grills, the rooftops, and the voices of your neighbors.”
If you privation to acquisition the aged Puerto Vallarta, helium suggests starting with an aboriginal greeting stroll done the historical center. Cross the suspension span implicit the Cuale. Visit the marketplace and sensation its food. Climb the elevation to the Matamoros lighthouse for a quiescent infinitesimal of reflection. And, astir importantly, speech to the locals — from the fishermen and the vendors to the abuelos connected parkland benches.
“There, betwixt words and silence,” helium says, “you volition find a existent haven of Puerto Vallarta.”
As the metropolis hurtles into its adjacent chapter, shaped by overseas investment, existent property speculation and accelerated expansion, these past bastions of Vallarta’s past service arsenic some anchor and guidepost. They punctual america that practice is not simply what we sphere successful chromatic but besides what we take to transportation guardant successful spirit.
Because without memory, adjacent paradise tin suffer its way.
Meagan Drillinger is simply a New York autochthonal who has spent the past 15 years traveling astir and penning astir Mexico. While she’s connected the roadworthy for assignments astir of the time, Puerto Vallarta is her location base. Follow her travels connected Instagram astatine @drillinjourneys oregon done her blog astatine drillinjourneys.com.