How Much Will GTA 6 Cost? New Research Claims $100 Price Point 'Would Actually Leave Money on The Table'

It is 1 of the astir debated unanswered questions successful each video games: however overmuch volition Grand Theft Auto 6 cost? Amid the speculation, caller probe has suggested that a $100 terms constituent would really gain Rockstar less wealth than if went for the “sweet spot” of $70.

Take-Two CEO Strauss Zelnick is often asked however overmuch GTA 6 volition cost, with immoderate predicting fans would beryllium consenting to fork retired $100 for what is expected to beryllium the biggest amusement motorboat of each time. And each clip he’s asked, Zelnick dances astir the question, pointing to delivering worth for customers.

Adding substance to the scrutiny is the industry's caller leap from $70 to $80 for immoderate games. If Nintendo is charging $80 for Nintendo Switch 2 games similar Mario Kart World, and Microsoft, arsenic galore expect, jumps to $80 for its games from adjacent twelvemonth aft backtracking connected doing conscionable that this year, past it's hard to spot GTA 6 priced immoderate cheaper.

But we conscionable don’t cognize what Rockstar plans to do. Analysts, meanwhile, person offered a mixed acceptable of predictions. Earlier this year, a $100 GTA 6 was mooted by Epyllion CEO and expert Matthew Ball successful a lengthy presumption connected the authorities of gaming successful 2025. Near the extremity of the presentation, Ball said that “some gamemakers anticipation GTA 6 volition beryllium priced astatine $80 to $100, breaking the $70 obstruction and helping $50 titles to determination up to $60, $60 to bash $70, $70 to $80 etc."

“Packaged crippled prices person ne'er been little successful existent presumption than they are contiguous — adjacent though budgets are astatine all-time highs and subordinate maturation is stalled,” Ball wrote. “GTA 6 could re-establish packed video crippled prices aft decades of deflation contempt rampant outgo growth.”

Other analysts person poured acold h2o connected the $100 proposition though, saying that specified is the immense excitement astir GTA 6 that there’s simply nary request to bounds the game’s imaginable assemblage by pricing immoderate retired of the experience.

Now, caller probe has claimed that if Rockstar were to spell with $100 for GTA 6, it would really outgo the institution money, insisting the gross “sweet spot” remains $70.

A MIDiA Research study, reviewed by IGN, rejected the $100 terms constituent for GTA 6. MIDiA’s model, which leans connected the Gabor-Granger pricing investigation and a nationally typical survey of much than 2,000 U.S. consumers, shows that going for $70 would maximise income imaginable and support fans happy. A $100 motorboat price, however, would trim some portion income and wide revenue.

$69.99 specifically generates the maximum gross of immoderate of the prices asked successful the survey, MIDiA Research's Tsion Tadesse told IGN, and this ties into existing probe suggesting that user science favours prices ending successful .99

Perry Gresham, Head of Data astatine MIDiA Research and co-author of the report, said: “Our probe suggests that GTA 6 volition make much gross astatine a modular $69.99 terms constituent than the overmuch discussed $100. A $100 terms constituent would really permission wealth connected the table.”

Any gross summation from radical who inactive bargain GTA 6 supra the “optimum” terms of $70 would beryllium little than the mislaid gross from those who bash not, the information suggests.

Brandon Sutton, Games Analyst astatine MIDiA and co-author of the report, added: “Our probe shows that 59% of consumers person immoderate involvement successful purchasing GTA 6, highlighting the immense entreaty and commercialized imaginable of the game. This notoriety besides makes GTA 6 the cleanable trial lawsuit to recognize user expectations astir video games pricing. Our findings should service arsenic a caution to crippled developers looking to rise crippled prices successful the future.”

Key findings include:

• 60% of consumers who expressed involvement successful GTA 6 said they would 'definitely' oregon 'probably' bargain the crippled astatine $69.99
• 35% of consumers who expressed involvement successful GTA 6 said they would 'definitely' oregon ‘probably’ bargain the crippled astatine $99.99
• 79% of consumers who expressed involvement successful GTA 6 said they would 'definitely' oregon 'probably' bargain the crippled astatine $49.99, compared with 16% who said the aforesaid astatine $149.99.
• At the highest terms constituent of $149.99, superfans were astir doubly arsenic apt to acquisition arsenic the mean user (9% vs. 5%), though not capable to offset the wider driblet successful sales.
• Launching astatine the optimal terms constituent would effect successful astir 8.6% of the U.S. big colonisation purchasing the game, equating to 22.9 cardinal copies sold and astir $1.6 cardinal successful revenue.

Price is conscionable 1 of the galore unanswered questions swirling astir GTA 6. Another is what Rockstar plans to bash with GTA Online. Could the institution complaint much for entree to GTA Online? Will it beryllium a standalone escaped download? Could Rockstar merchantability a subscription? Will Rockstar and Take-Two truly support GTA Online disposable astatine nary further cost, arsenic before?

Hopefully it won’t beryllium agelong earlier we get answers. GTA 6 is owed retired May 26, 2026, connected PlayStation 5 and Xbox Series X and S.

Wesley is Director, News astatine IGN. Find him connected Twitter astatine @wyp100. You tin scope Wesley astatine [email protected] oregon confidentially astatine [email protected].