L’Oréal will increase production in Mexico with a US $80M expansion

French multinational quality products institution L’Oréal volition put much than US $80 cardinal adjacent twelvemonth to grow accumulation astatine its 2 factories successful Mexico, creating 1,000 nonstop and indirect jobs.

The upgrades to its plants successful San Luis Potosí and Mexico City volition see sustainable technologies and automation to amended ratio and trim the biology interaction of accumulation processes. 

“The Mexican marketplace is truly precise attractive,” said Luis Miguel Moreno, manager of firm affairs for L’Oréal México. “We person been successful Mexico for much than 63 years, and we judge we volition proceed to turn supra the country’s economical growth.”

Mexico is 1 of L’Oréal’s apical 10 markets, valued astatine astir US $14 cardinal successful 2024.

L’Oreal employs much than 2,800 radical straight successful Mexico, portion generating an further 15 jobs for each ceremonial presumption via partnerships with salons and dermatologists, according to the consulting steadfast Asterès.

The synergistic effect is “distributed among suppliers of earthy materials, packaging, distributors, quality salons and different businesses related to its user ecosystem,” according to Asterès.

The city’s Economic Development Ministry (Sedeco) describes the L’Oréal works successful San Luis Potosí arsenic a benchmark for concern infrastructure, lauded arsenic the largest hairsbreadth colour accumulation works successful the world successful presumption of accumulation capableness erstwhile it opened successful December 2012. It runs connected 100% renewable electricity.

Sedeco said the works — featuring a full country of 178,700 quadrate meters and built astatine a outgo of US $100 cardinal — has a capableness of 39 packaging lines and operates with renewable energy. 

The company’s Mexico City factory, located successful the southernmost borough of Xochimilco, is notable for its usage of recycled water. Its reduced h2o depletion — 25% savings, according to Sedeco — benefits the section assemblage fixed the shortage of h2o successful the community.

The San Luis Potosí mill exports 70 percent of output, chiefly to the U.S., portion the Xochimilco works serves home request and exports to Latin America.

Both plants are successful keeping with the company’s planetary sustainability program, “L’Oréal for the Future.”

With reports from El Economista, Mexico Now and Personal Care Insights