Salesforce announces investment of US $1B to accelerate AI adoption in Mexico

Salesforce, a cloud-based bundle that helps companies negociate their lawsuit relationships (CRM), announced it would put US $1 cardinal successful Mexico implicit the adjacent 5 years, aimed astatine expanding its operations, fostering integer translation and accelerating the adoption of artificial quality (AI) successful the country. 

“This concern volition not lone make jobs and make AI skills successful Mexico, but volition besides presumption our state arsenic a cardinal consulting hub for markets passim Latin America successful the tract of AI agents and overmuch more,” Economy Minister Marcelo Ebrard said aft announcing the quality connected Wednesday.

Wonderful to beryllium successful Mexico City to motorboat @Salesforce’s $1B concern successful Mexico — expanding our caller five-story HQ and Global Delivery Center to assistance companies go Agentic Enterprises with AI + humans moving together. ❤️🇲🇽 @aliciabarcena https://t.co/cfiusrYcmS pic.twitter.com/fgwHIHE4cZ

— Marc Benioff (@Benioff) October 8, 2025

The concern volition money the opening of a caller five-story bureau gathering successful Mexico City and the instauration of a Global Delivery Center (GDC), which volition connection specialized AI consulting services to clients passim Latin America. This involves hiring specialized endowment to fortify Salesforce’s beingness successful the state and providing multilingual enactment successful Spanish, English and Portuguese.

“This $1-billion concern is simply a committedness to Mexico arsenic a cardinal marketplace for AI-powered growth,” Salesforce CEO Marc Benioff said. 

The institution noted that it besides plans to solidify its imaginativeness of the Agentic Enterprise, which combines quality employees and AI agents to heighten lawsuit work and different client-facing projects. Reuters reported Salesforce precocious rolled retired Agentforce, its AI cause level designed to automate tasks, streamline operations and assistance assistance margins. 

“Salesforce’s committedness to grow its concern successful Mexico underscores the spot of our system and the exceptional endowment we have,” Ebrard added. 

According to the company, immoderate of the funds volition beryllium allocated to grooming and improvement programs, including US $250,000 to the Friends of Philanthropy organization, which volition bid 100,000 Mexican students successful AI.

Salesforce has operated successful Mexico since 2006, with a lawsuit database that includes Xcaret, Grupo Bafar and FEMSA. 

With reports from El Economista and Reuters